What should you include in a business brochure?

Research has shown that people remember more when they read it in print than online, so it pays to introduce your company to potential customers with a business brochure. Unlike a flyer, it needs to offer value rather than rely on a short, sharp message. A brochure is a bigger investment than a leaflet, and gives you the opportunity to give a more in-depth view of who your company is.

Here are our top tips to make sure you get the best return on your printing budget:

  1. Brand it

When we talk about brand, we don’t just mean your company colours. A logo and colour scheme isn’t enough to tell people who you are. Show them your style, personality, and values. Few companies do ‘brand’ better than Apple. Everything – from their leaflets to their website; their packaging to their products; it all looks, feels and sounds like Apple.

  1. Remember the Basics

What is your USP? Even if you think everyone should know, don’t forget to make it clear how you differentiate yourself from your competition. Try to do it without highlighting the shortcomings of your competitors – directly at least!

  1. Make your Message Clear

A business brochure is supposed to tell people about your business – try not to get side tracked by introducing new products or services. Try to keep it focused, and help to make sure it will last longer than the lifecycle of your latest product range.

  1. Be Interesting

Your front page needs to be striking enough that people are compelled to pick up and open your brochure – even when they are faced with it at a tradeshow and they are already laden with leaflets! Think about what your customer wants to see. What appeals to your market?

  1. Don’t Forget the Next Step

Remember to include a call to action – encourage the reader to interact with you, and sign post the easiest way for them to do that.

If you need help with design, copy or print for your business brochures, get in touch with Glasgow PDC today.