Category Archives: Hints and Tips

Marketing Videos

We’re forever telling clients that video is one of the most powerful forms of marketing, and that it is increasingly accessible for all businesses. Video is easier for clients to recall, it’s more persuasive than written words, and search engines love it! We decided to practice what we preach and have made a short video to show you all how to ‘build’ your Glasgow PDC Christmas card.


Brand Colours

What Do Your Brand Colours Communicate?

Why Is Colour So Important In Branding?

Brand Recognition

Colour in branding plays an important role in both brand awareness and recognition.  It’s a proven fact that colours impact our psyche in many different ways and if chosen effectively they instantly give an insight in to your business. However, some research suggests that it is too dependent on personal experiences to be translated in to definite specific feelings – so we’ve provided the good and the bad for a range of colours, read on to find out what your brand colours communicate!

Brand Colours

Brand Colour Associations

Negative: Coldness, remote, lack of emotion, unfriendliness

Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection and calm.

Negative: introversion, decadence, suppression and inferiority

Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth and quality

Negative: Defiance, danger, aggression, visual impact and strain.

Positive: Physical courage, strength, warmth, energy, survival, stimulation and excitement

Negative: Irrationality, fear, emotional fragility, depression, anxiety and suicide

Positive: Optimism, confidence, self-esteem, emotional strength, friendliness and creativity

Negative: Boredom, stagnation and blandness

Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium and peace

Negative: Deprivation, frustration, frivolity and immaturity

Positive: Physical comfort, food, warmth, security, sensuality, passion and fun

Negative: Inhibition, emotional claustrophobia, emasculation and physical weakness

Positive: Physical tranquility, nurture, warmth, femininity and love

Negative: Lack of humour, heaviness and lack of sophistication

Positive: Seriousness, warmth, nature, earthiness, reliability and support

Negative: Lack of humour, heaviness and lack of sophistication

Positive: Seriousness, warmth, nature, earthiness, reliability and support

Negative: Oppression, coldness, menace and heaviness

Positive: Sophistication, glamour, security, emotional safety, efficiency and substance

Your design, our design – we are happy to work with both, have a look at our range of products or get in touch!

what is bleed

Printing Jargon: What is Bleed?

What is Bleed?

When designing for print it can be very difficult to print exactly to the edge of the page.  Sometimes, in order to achieve this you need to set your print area to slightly larger dimensions, allowing you to trim around the page to the right size.  This larger area around your page is known as the bleed area.  In order to get the best results it is important to ensure you leave an area for the bleed when designing for print. Continue reading

5 Essential Branding Rules

Branding is one of the most important aspects of a business – large or small, retail or B2B.  An effective brand strategy will give you the edge in increasingly competitive markets.

  1. Know Your Audience
    The best brands have a deep understanding of their target markets demographics, what their interests are and how they communicate. This is critical as it provides direction for marketing activities and helps the overall identify of the brand.
    Trying to appeal to everyone can be damaging, causing the brand to become diluted.
  2. Be Unique
    In order to establish a brand identity, it needs something distinctive. Creating an identity within a market doesn’t necessarily mean a revolutionary idea – just something that separates it from the competition.
  3. Consistency
    This is not limited to branding elements such as colours, fonts and visuals. When consumers come back to a business they usually expect to receive the same level of quality as the first time.  With so many markets being so competitive inconsistency can be enough of a reason for consumers to go elsewhere.
  4. Exposure
    A big part of gaining awareness and recognition is the ability to reach consumers through multiple channels. This doesn’t necessarily need a huge marketing budget  – the internet and social media have narrowed the gap between small companies and large ones.  Develop presence on social networks such as Facebook, Twitter, LinkedIn and Google+ (to name a few).
  5. Leadership
    Just like any thriving community or team – there is typically an influential leader behind every successful brand. Someone should be solely responsible for coordinating the team members and ensure everyone is aware of the strategic vision for the brand – throughout the whole organisation.

We can help you with print and design – just get in touch to see how we can help.


When designing for print, it’s essential to know what RGB & CMYK is and when to use which!

What do RGB and CMYK stand for?

RGB – Red, Green, Blue
CMYK – Cyan, Magenta, Yellow, Black

A general rule is that web design should be RGB and printed material should be CMYK.

RGB colour scheme is associated with electronic displays such as monitors, digital cameras and scanners – it combines the colours Red, Green and Blue in varying degrees in order to create a spectrum of colours. When red, green and blue are combined and displayed to their full extent – the result is pure white. However, when combined to their lowest degree – the result is black.

Printed materials are designed for CMYK for the simple reason that printers use CMYK. This is a four colour mode, using the colours Cyan, Magenta, Yellow and Black in varying amounts in order to create a full range of colours when printing.

Why does RGB need to be converted to CMYK for print?
RGB mode has a greater range of colours than CMYK and, therefore, can produce colours more vivid and vibrant. These are outwith the range of CMYK and will come out darker and duller in print than on your monitor or display.

RGB colours do not necessarily appear in print as they do on-screen and in order for us to accurately print your document or image, it must be converted from its original RGB format to CMYK.

We’ve create a handy guide on how to colour match your print projects, but if you need any help or have a query – just contact us.