Know Your Objective.
To make your design effective, it’s important that you understand what it’s for. The purpose of the brochure will point you to the right direction. Is it for a benefit concert? A contest? An advertising tool? An event?
Get as much information about the objective of the brochure so that you can properly choose the design for it. It’s important to note that this is a communication design. Everything you put into the brochure is a direct communication with your audience.
Know Your Customers.
Since a brochure is a communication tool, it’s important that you know your target market. This way, you’ll be able to capture their interests.
For instance, if you’re targeting foodies, then choose a design that has something to do with cooking or gastronomical delights. The more you pinpoint the needs and wants of your target market on the brochure, the more effective it’ll be.
Now, if you’re unaware of this kind of information, take the time to talk to your salespeople or even to your customers. Use their responses to map out the best design for what you’re offering and what they need.
Get Straight to the point.
It’s a brochure. It’s not a book.
Steer clear from the temptation of listing down all the achievements and successes of your company. Avoid putting in all the information about your product or service. Too much information will just confuse the readers and dilute the main point of the brochure.
Instead, focus on what will catch the attention of the market. Pinpoint an interest succinctly so the readers can easily grasp what you’re communicating to them.
Add appropriate images.
A brochure without pictures is a boring leaflet. People are visual creatures. We tend to get attracted more if we’re looking at something beautiful, intriguing, or fun. And text messages rarely offer this attraction. But images do.
To make the design more reader-friendly, choose appropriate and relevant photos associated with the main theme of the brochure. Also, avoid using generic images. If you need to invest on paid images, then go for it. Or if you have the budget for a photo shoot for the brochure, then much better.
