Know Your Objective.
To make your design effective, it’s important that you understand what it’s for. The purpose of the brochure will point you to the right direction. Is it for a benefit concert? A contest? An advertising tool? An event?
Get as much information about the objective of the brochure so that you can properly choose the design for it. It’s important to note that this is a communication design. Everything you put into the brochure is a direct communication with your audience.