Marketing yourself.

Marketing yourself.

January 07, 2020

Branding, packaging, advertising.

Relating your brand to a specific food or drink product is essential in making life easy for consumers.
Your brand is how you communicate with customers, it can create emotion, encourage loyalty and reduce all of your marketing costs. It needs to be reflected across all of your packaging, whilst also conveying all of the important stuff.
Printed packaging needs to keep the products safe and secure in transit and fresh on the shelf! You're required to provide nutritional information, ingredients, the date of production and use-by, and probably include an address on top of your identity and stylistic choices.
Sound like a job for an expert?
Luckily for you, there are plenty. Here's a couple of our faves.
Smithy Graphics
Thirst Craft
Once you have your identity perfected, we'll be ready for all of your printing needs! Labels, stickers, posters, flyers, brochures, signage...



Also in Glasgow Print + Design Centre Blog

An assortment of various examples of poetry books printed by GlasgowPDC
Printing hacks for poetry writers and publishers

September 07, 2020

Here are a number of things to think about when planning your poetry book. Considering these issues will help keep costs under control. Call them pamphlets, chapbooks or just poetry books the factors that drive the price are the same.

Read More

Speed up the process.
Speed up the process.

July 23, 2020

Read More

Branding, packaging, advertising.
Branding, packaging, advertising.

July 23, 2020

Read More